Social media is a wonderful marketing tool, if used correctly, but just using it to link to your website is completely under utilizing the power that social media can provide for you. Social media should not be your only way to get your content to customers, but it can provide wonderful success. Another way to get people to your website is from search engine results which can be improved through SEO (Search Engine Optimization).
Until recently, these were two separate marketing streams used to promote your website, but now it is possible for your social media presence to improve your search engine results. Google’s ranking is directly affected by tweeted links and Facebook shares from influential social media people as well as when it comes from multiple sources. That means if Barack Obama who is currently the third most followed person on Twitter retweets your website article on politics or fifty people retweet that same article in a short amount of time, your website will move up on the results pages at Bing and Google.
This does not eliminate good content, being an active social media user, or using SEO tools to improve your website, but it does mean that you will need to do some research on your product or service to produce better results. In future posts we’ll will look at a few ways that we can improve this social media and SEO relationship.
Jeremy Smith is a 26 year old youth worker at the Air Force Academy chapel, working for Club Beyond, and attending Denver Seminary for his Master”s of Counseling in Mental Health. I have been involved in Youth for Christ for eight years and absolutely love sharing the life of Jesus with teens.
I have been married to my wonderful wife, Ashley, for two years and try to be the best husband I can be. I enjoy tennis, web designs, and reading books. A secret introvert, you will find many of my ramblings come from weeks and months of thinking about these topics and how they can help ministry today.